The mission behind WeOpen
Canadian ambition. Global opportunity.
Opening new commercial pathways for Canadian ambition, and welcoming the world to build, invest and grow here. A mission led by Adnan Feroz: independent, execution-first, not a government agency.
Canada needs new markets and new capital. The UAE has both.
Under global tariff pressure, Canadian firms need new markets and Canada needs new capital. WeOpen.ca is the Canadian face of the corridor work: landing Gulf and Indian businesses in Canada, and taking Canadian products to Gulf buyers through the group's trade and technology partners.
What is missing is a programme office that qualifies counterparts, structures the entries and reports decisions. The 90 day pipeline is that office described in public: 26 briefs, 30 qualified prospects, one decision pack, with Adnan leading delivery and the sponsor accepting each phase.
The facts
- What it is
- An independent initiative with a charitable purpose: helping Canadian businesses explore cross-border trade and investment, bringing business leaders together and engaging public-sector stakeholders.
- Mission lead
- Adnan Feroz, Founder and Mission Lead since September 2026. Toronto since 2001; Canadian citizen; based between Toronto and Dubai.
- Status
- Not a government agency. Programme references imply no affiliation or accreditation.
- The plan
- 26 Canada to UAE initiatives, presented to federal, provincial and municipal officials. A proposal for a funded 90 day programme office was issued to Canadian sponsors on 2 October 2026.
- Direction
- Both ways: Gulf and Indian businesses landing in Canada, and Canadian products going to Gulf buyers.
- Offices used
- 1465 Pickering Parkway, Unit 100, Pickering, Ontario L1V 7G7, Canada; Dubai National Insurance Building, 7th Floor, Unit 727, Port Saeed, Deira, Dubai, UAE
The policy moment
Why the timing is right
- 2025
An investment framework of up to USD 50B between Canada and the UAE. National policy context; none of it is allocated to this programme.
- May 2026
The Canada to UAE investment protection agreement enters into force.
- July 2026
CEPA negotiations concluded in Toronto on 24 July 2026. Conclusion is distinct from entry into force.
- 2025
CAD 3.5B of two-way merchandise trade between Canada and the UAE.
Delivery
Who does the work
WeOpen records and qualifies. Delivery runs through named partners, most of them companies in the Adnan Feroz Group. See how they appear in the initiative briefs and the showcase.
The Accounting Doc
Entity, bank and tax setup for businesses landing in Canada
Safa Agro
Food trade: specifications, sourcing and Gulf logistics
Galaxy Weblinks
Technology delivery partner
Network King
Buyer and partner meeting preparation
Named in the plan
Partners and frameworks
Delivery partners and frameworks referenced, no affiliation implied
- The Accounting Doc
- Safa Agro
- Galaxy Weblinks
- Network King
- Trade Commissioner Service
- Invest Ontario
- SR&ED
- CETA and CPTPP
Join the pipeline
Three questions, then your details. Your mandate is recorded for qualification against the WeOpen trade and investment initiative, and we reply within one working day. Submit only information you are authorised to share.
WeOpen.ca is an independent initiative and not a government agency. Programmes and frameworks are named for context only; no affiliation or accreditation is implied, and current official rules prevail over any illustrative figure on this site.
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