The 90 day market entry plan, week by week, for exporters and investors
Ninety days is not a promise about the market. It is a promise about the work: by day ninety there is a ranked pipeline, costed next steps and a decision pack, or a clean reason why not.
The short answer
- Days 1 to 30: mandate, readiness, ten counterparts, five conversations, briefs. Nothing is sold.
- Days 31 to 60: specifications become scopes, incentives are assessed, sites are compared, a term sheet exists.
- Days 61 to 90: agreements, logistics, applications, the mobilisation plan and the sponsor decision pack.
- Every week has one output. If the output is missing on Friday, the plan is behind, and that is visible on Monday.
Days 1 to 30: qualify and screen
Week 1: the mandate in writing, the readiness scorecard, the counterpart list. Week 2: five conversations, four questions each. Week 3: specifications, samples, landed costs. Week 4: counterpart briefs or clean noes. Outputs at day 30: the charter, the briefs, the qualified prospects and the barrier register.
Days 31 to 60: structure and align
Week 5: incentive and programme eligibility assessed (the six checks). Week 6: site or distribution route compared, three options. Week 7: the structure of the deal: off-take, agency, joint venture, subsidiary. Week 8: economics and milestones on one page. Outputs at day 60: buyer-specific scopes, counterpart engagement, the cohort package and pilot feasibility.
Days 61 to 90: contract and mobilise
Week 9: agreements drafted, capital plan written. Week 10: logistics booked, applications filed (municipal, regulatory, programme). Week 11: mobilisation and delivery commitments dated. Week 12: the sponsor decision pack: ranked pipeline, costed next stage, applicant-owned funding actions. Outputs at day 90: the completed briefs and the decision.
Who does what
WeOpen qualifies and coordinates. The group companies deliver: The Accounting Doc for the Canadian entity, Pinnacle Wealth Advisory for the UAE side, Network King for the meetings, Waaiz Up for being known in the new market. The applicant owns the funding actions and the decisions.
Checklist
- Mandate in writing, day 1
- Readiness score, week 1
- Five conversations, week 2
- Briefs or noes, week 4
- Eligibility assessed, week 5
- Term sheet, week 8
- Decision pack, week 12
Mistakes we see
- Selling in phase one
- Skipping the no
- Counting incentives before week 5
- A decision pack with no ranked pipeline
WeOpen.ca is an independent initiative, not a government agency. Programmes and rules are named for context; the official pages in force prevail over anything on this page, and eligibility is confirmed by a qualified adviser. Checked 13 November 2026.